During the arts group's Community Days, people attend outdoor performances at Beckett's Jacob's Pillow in June. Despite attempts to adapt to the post-pandemic era (budget cuts, discounts, streaming gigs), internal data for the county's largest performing arts venue shows average ticket sales and attendance since 2019 30% less.
Gillian Jones - The Berkshire Eagle
Berkshire County's performing arts seem to have suffered from COVID for a long time.
Despite attempts to adapt to the post-pandemic era (budget cuts, discounts, streaming gigs), internal data for the county's largest performing arts venue shows average ticket sales and attendance since 2019 30% less.
Even when ticket sales were strong, last-minute cancellations and no-shows that summer meant that venues such as the Williamstown Theater Festival, Jacob's Pillow, and the Barrington Stage Company saw lower-than-expected attendance. Chelsea Gaia, director of marketing and communications for Barrington Stage Company, said: "And we are not in a luxury economy."
The last few summers have been tough for the performing arts. Just as venues typically announce summer lineups and sell season tickets, the pandemic shutdown came in March 2020. Concerts were canceled, refunds issued, and audiences returning. If so, we had to create a new pandemic protocol.
Even if a COVID-19 vaccine becomes available, new strains and variants have made summer 2021 as unpredictable as it was before. This year is supposed to be the art institution's first normal year of the decade and the first year it deserves to be a pre-pandemic year. More than 70% of his Americans age 5 and older are fully vaccinated, and pandemic restrictions are nearly lifted. The job market is recovering and with the arrival of the Berkshire Flyer, travel is more accessible than ever. Pandemic recovery is in sight.
On August 8, many people headed to the shelter of the Koussevitzky Music Hut in Tanglewood in the pouring rain. 2. Susan and David Hamilton had fun on the lawn during the Tanglewood on Parade event.
That recovery, at least not fully, has materialized. Compared to 2019, ticket sales and attendance are still down. Tanglewood is selling an average of 6,900 tickets per performance this year. This is 10% better than his 2019 season, but on average he occupied only 4,800 seats, 16% less than in the pre-pandemic years and out of total capacity, according to our own data. It occupies only a third of his size.
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